Proton e.MAS Expands East: New 3S Showroom Opens in Biratnagar
Proton e.MAS, the electric vehicle division of Jagdamba Motors Pvt. Ltd., has officially opened its new 3S (Sales, Service & Spares) facility in Biratnagar, marking another key milestone in its rapid national expansion.
The new outlet will provide comprehensive sales support, after-sales service, and genuine spare parts to customers across the Eastern region.
The Biratnagar showroom launch reinforces Proton e.MAS’s commitment to making its EV lineup accessible in major Nepali cities. Since its brand debut in March 2025, Proton has been aggressively growing its footprint, with new showrooms established in Pokhara, Butwal, Dhangadhi, Chitwan, and now Biratnagar.
The inauguration event was attended by NADA Koshi President Dilli Ram Acharya, along with local dignitaries, guests, and media personnel. The ceremony included new vehicle deliveries, product showcases, and interactive sessions that attracted strong interest from EV enthusiasts and prospective buyers.
“Biratnagar has always been a dynamic market for innovation and progress,” said Mr. Raju Bhetwaal, Senior Vice President of Jagdamba Motors. “With this new 3S showroom, we are bringing our complete ecosystem of electric mobility to the eastern region—offering customers unmatched service, technology, and value.”
